EULSUKDO ECOART is a branding and design project for an international open call for land and ecological art on Eulsukdo, Busan. Rather than simply communicating the nature of the competition, the project focuses on building a visual language that reflects the island’s relationship with water and land, sedimentation, and the passage of time.
Inspired by the Nakdong River estuary, where river and sea meet, blue represents the flow of water, while brown represents the land and layers of sediment. The two forms repeatedly overlap, shift, and reshape one another, expressing Eulsukdo not as a fixed landscape but as an environment in continuous ecological transformation. A coarse grain texture was added to evoke the surface of nature and the accumulation of time.
This visual system extends from the logo and poster into motion and the website. Rather than simply repeating the same graphic elements across different media, each application was reinterpreted through movement and interaction to create a cohesive brand experience. On the website, the flowing water and sediment layers from the poster were recreated as code-based motion graphics, while changes in color and atmosphere unfold through scrolling, turning the act of navigating information into a continuous visual flow.